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Nando’s Available Vacancies To Apply Today 2022
Nandos Available Vacances
Reference Number NAN211210-1
Job Title Research Insights Manager IMEA
Job Type Permanent
Reporting To (Job Title) General Manager: Marketing Brand, Strategy and Communication
Number of Positions 01
Location – Country South Africa
Location – Province Gauteng
Location – Town / City Johannesburg
Nandos Casa Central Kitchen
Job Description –
There is an exciting opportunity to join Nando’s Marketing Department as the Research Insights Manager IMEA, based at our Central Kitchen Office (JHB).
You’ll be mentored by the relevant General Manager: Marketing Brand, Strategy, and Communication and we’ll also spice up your development with our Nando’s induction, leadership, and development programs.
We recognize and reward you with our flexible compensation and benefits such as medical aid, provident fund as well as our Nando’s wellness program that will assist in both your family and professional work life.
The Research and Insights Manager IMEA supports the growing demands for strategic learning and consumer insights critical to the development of products and services for Nando’s by deploying research initiatives that bring the “customer lens” into decision making.
At Nando’s, we take pride in “the people that make the chicken”.
Do you have the courage?
Do you value the opportunity to develop?
And do you thrive on hard work with the ability to have a sense of fun?
If so, then your journey starts with us.
Education (Formal Qualification Required) Minimum
BCom degree or equivalent NQF level 6 qualification (Marketing, Consumer Behaviour) Advantageous
Postgraduate Legal Requirements (e.g. Driver’s License, etc.) Detail
Driver’s License Experience (Minimum Experience Required) Minimum
5+ years experience in consumer insights and data analysis role (FMCG, retail, or research agency)
Experience in the application of qualitative and quantitative research processes Advantageous
Experience in data analysis
Experience in strategic planning Knowledge Detail
Knowledge of research methodologies (Advanced)
Knowledge of consumer behavior (Advanced)
Knowledge of budgeting and finance (Intermediate)
Knowledge of data analysis (Advanced)
Knowledge of Statistical, Data Modeling (Advanced)
Knowledge of process engineering (Intermediate)
Microsoft Office skills (Advanced)
Project management skills (Advanced)
Duties and Responsibilities
Develop the research strategy and framework to support business growth and development
Set up and manage structures and tools to gain insights into the market, consumers, and how Nando’s performs in the context of the market
Establish an ongoing tracking of Nando’s performance relative to the market through market share reporting, Brand health trackers, and benchmark studies
Collaborate to define and prioritize all consumer research projects to ensure that all research is strategic, actionable, efficient, and cost-effective
Plan, scope, and develop budgets for research initiatives according to business requirements
Co-develop the South African marketing strategy by reporting on consumer research insights as well as market trends and information
Develop an annual insights roadmap by determining the core consumer learning needs for the Marketing team
Provide input into the integrated marketing plan through insights on product, pricing, place, and promotion as gained through market research
Input into product pricing through market tracking and consumer research as well as pricing modeling techniques
Establish process and evaluation of new product innovation testing (concept, propensity to purchase, size opportunity, taste-testing)
Analyze data to compile and interpret research reports for various internal stakeholders
Manage all aspects of market research projects, including formulating research briefs, evaluating research proposals, assessment, drafting questionnaires, and setting project plans
Provide stakeholder groups with progress updates on research initiatives and plans
Provide training and guidance in the use of research results and approaches across various internal business units
Provide input into Nando’s marketing campaigns through tracking of competitor campaigns and media spend; as well as the performance of Nando’s campaigns in terms of awareness, media efficiency, and campaign creative
Manage research project costs and relationships with Suppliers
Develop and manage the total Marketing Research budget
Monitor and track the macro-economic environment and market trends, including product innovation, media spend, pricing analysis, and share of voice
Participate in the integration of information from multiple research sources
Examine market information and consumer polls to locate niche areas in the marketplace and to allow marketers to base their decisions on research-backed data points and consumer insights
Interpret POS and menu sales reporting for insights that will inform scorecard and pricing decisions
Enhance business performance through customer satisfaction tracking – set up customer satisfaction tracking system and managing program
Analyze Mystery shopper data, investigate findings and propose new solutions, develop & implement, manage
Ongoing customer tracking
Apply updated approaches to monitor customer satisfaction and business tools to support and provide feedback
Create approaches and platforms for use in restaurants to live track customer experiences
Provide input into business strategy through the analysis of external and internal data to give meaningful customer insights and input into overall business and marketing strategy and identification of new business opportunities
Create a casa segmentation model to understand the different purchase behaviors and marketing opportunities in different locations
Manage data analysis projects to understand business performance and drivers of sales performance
Conduct ad-hoc research and give input into bigger business projects like service channels and casa locations.
Participate in global research and strategy projects (Brand identity & Vi, grocery, purpose, channels)
Obtain a good understanding of new markets and conduct feasibility studies when required
Set up research studies and track studies in new markets when required
Scope data warehouse project, acting as the liaison between IT and the business for new reporting and data requirements
Play an active role in business BI and data requirements as well as the integrity of data
Create scoping document for marketing requirements for BI and data needs
Train people on data principles as well as set up Power BI training for the team
Understand POPI legislation and implement a process to upkeep requirements to safeguard consumer person details with research providers, Customer Care, and T2N integration, and SMS and email campaigns with the Regional Marketing team
Drive additional information and integration into IT systems/data warehouse such as store type classification to analyze data better
Set up processes in campaigns to protect and use customer data
Manage all corporate-owned research platforms
Package research platforms and services for Global Markets
We are committed to Employment Equity when recruiting internally and externally.
It is company policy to promote from within wherever possible.