Mr D Food – Head of Paid Media X1

Mr D Food – Head of Paid Media X1

MR D Food, a 100% subsidiary of, is looking for a highly talented Head of Paid Media to join our team in Cape Town.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package, a great work environment, and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

The position reports to the Head of Growth.

Your responsibilities will include the following:

  • Manage and grow the in-house PPC performance team.
  • Responsible for defining and implementing PPC and Mobile Marketing plans and targets.
  • Manage and optimize a large, multi-million rand Paid Media marketing budget across PPC, Remarketing, Paid Social, and App marketing to meet KPI targets.
  • Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms (Desktop Web, Mobi Web, and Android & iOS Apps).
  • Develop & Implement overall Paid strategy, annual goals, KPIs, reporting needs, and working cross-functionally across stakeholders.
  • Liaise with the Retail teams to drive growth in Department, Category, Brand & Products.
  • Liaising with the Brand team to drive Mr D Food brand awareness and assist in keeping Mr D Food top of mind.
  • Daily, weekly & monthly operational, and management reporting on all Paid Media Channels.
  • Meeting and exceeding daily, weekly and monthly targets.
  • Developing and maintaining strong relationships with Paid Channels success teams to effectively and efficiently meet acquisition and retention growth whilst supporting the company growth needs.
  • Monitoring all Paid Channels to analyze results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction.
  • Profiling and identifying new potential Paid Channels.
  • Own all tracking and analytics of Paid Channels whilst assisting other channel managers where possible.
  • Assist with overall Google Analytics strategy and tracking requirements (Assist with management of external resources).
  • Audience management to effectively target new users and high value returning users (Platform based audiences & owned back-end data)

Attributes required:

  • Attention to detail
  • Excellent communication skills, both written and spoken
  • Organized, ability to prioritize
  • Solutions-oriented, can-do attitude; self-motivated
  • Comfortable with learning and adapting to new systems

Qualifications and Experience:

  • A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science
  • 5-7 years’ experience in PPC positions
  • 2-3 years’ experience in the Acquisition & Retention of App Users
  • Experience managing a high-performing team
  • Managing Dynamic Remarketing Partners (Criteo, RTB House, etc)
  • Managing App Partners (Vizury, Criteo, RTB House etc)
  • App Analytics (Firebase & Appsflyer)
  • Understand the mobile customer and their buying behaviour.
  • Managing mobile/app marketing budget and initiatives across channels


  • Google Ads – Adwords (Required)
  • Google Analytics (Required)
  • GTM (Beneficial)
  • YouTube/Video (Beneficial)

Experience on the following platforms:

  • Extensive Google Ads Experience (Required)
  • App Advertising – Acquisition & Retention
  • Google Search
  • Google Shopping
  • GDN (Prospecting & Remarketing)
  • Youtube
  • Google Merchant Centre (GMC)
  • Google Analytics (Required)
  • GTM (Beneficial)
  • Facebook Business Manager (Required)
  • Facebook/Instagram Ads (Required)
  • Twitter Ads (Beneficial)

The Environment:

  • employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of being the leading e-commerce company in Africa.
  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, its all in the execution after all.
  • We love what we do and what we are creating.

We seek to Employ an Extra Ordinary Mind who:

  • is respectful but forthright
  • is an expert at doing, who can not only design but also execute
  • is analytical, able to use data to make decisions
  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
  • is passionate about the potential of e-commerce and delivering a world-class customer experience
  • is entrepreneurialthrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is business SMART. Able to think about problems from a business perspective using technical and product input;
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for
  • thinks like an owner of the business

If you meet the above you are an Extraordinary Mind, so come and join us!

Mr D Food is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

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