Coca Cola | Shopper Marketing Data Senior Manager X1

Coca Cola | Shopper Marketing Data Senior Manager X1

There’s nothing more exciting than analyzing markets and identifying trends if your passion is marketing research and there’s no better company to do this with than The Coca-Cola Company. In this role, you’ll provide consumer insights that provide our businesses with an in-depth understanding of market dynamics and consumer needs/wants/insights in order to identify key trends and opportunities for profitable brand growth. Our ideal candidate will be incredibly passionate about data, possess a proven record of transforming raw data into analytic insight.  You’ll strongly influence the business and marketing decisions of the company by supporting and helping to institutionalize a data-driven analysis culture.

 

What You’ll Do for Us

  • Identifies advanced analytic approaches and updates our existing ones to support management and another functional stakeholder to answer business questions focusing on consumer targeting, prediction of future performance of Marketing campaigns, evaluation of brand initiatives based on ROI, optimal Marketing investment strategies
  • Collaborates cross-functionally on innovative Proof of Concepts answering business questions using innovative data science approaches
  • Shares key learnings of research or analysis reassuring that the information flows appropriately and freely within markets
  • Identifies and works on high-impact business problems and develops viable solutions through data analysis, predictive modeling, and advanced analytics techniques
  • Leads cross-functional projects using basic data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities
  • Effectively leverages Coca-Cola’s proprietary studies and secondary/syndicated data sources (e.g. Nielsen, Kantar, Euromonitor, Social listening data, etc.) to identify consumer and shopper-centric growth opportunities
  • Tracks performance with standardized metrics & reporting routines to assess the effectiveness of ongoing strategies relative to desired business results
  • Runs optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling
  • Provides insights and recommendations to optimize current marketing and trade investments through various analysis, consumer behavior modeling, and marketing mix modeling; lead efforts related to sales and margin impacts of marketing activities, including offer recommendations, projections, trends, opportunities/risks, post-event analysis, and recommendations based on analysis and business needs
  • Develops new analysis frameworks for innovative insight and business plan development and Innovation, opportunity identification along with internal stakeholders
  • Continuously assess the industry supplier, tool, and analytical application base, seek out the needs of the business, and play an active role in keeping Coca-Cola up to date on the latest thinking on tools and techniques

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Coca Cola | Consumer Marketing Data, Diagnostics and Protocols, Manager X1

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